{"id":4657,"date":"2020-04-15T09:36:10","date_gmt":"2020-04-15T09:36:10","guid":{"rendered":"https:\/\/www.aymara.ad\/projecte\/and-cervesa\/"},"modified":"2023-01-03T09:57:46","modified_gmt":"2023-01-03T09:57:46","slug":"and-cervesa","status":"publish","type":"projecte","link":"https:\/\/www.aymara.ad\/es\/projecte\/and-cervesa\/","title":{"rendered":"AND Cervesa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4657\" class=\"elementor elementor-4657 elementor-164\" data-elementor-post-type=\"projecte\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da61f65 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"da61f65\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea0d58d\" data-id=\"ea0d58d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86a7031 elementor-widget elementor-widget-template\" data-id=\"86a7031\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"4665\" class=\"elementor elementor-4665 elementor-2697\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f0c034 elementor-section-height-min-height elementor-section-items-top elementor-section-full_width elementor-section-height-default\" data-id=\"9f0c034\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e61363f\" data-id=\"1e61363f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-554fe6df elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"554fe6df\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">AND Cervesa<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163cbd33 elementor-widget elementor-widget-heading\" data-id=\"163cbd33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>Naming, branding y packaging<\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5d5f15 elementor-hidden-mobile pp-icon-list-traditional elementor-list-item-link-inline pp-icon-left elementor-widget elementor-widget-pp-icon-list\" data-id=\"2f5d5f15\" data-element_type=\"widget\" data-widget_type=\"pp-icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pp-list-container\">\n\t\t\t<ul class=\"pp-list-items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"pp-icon-list-item elementor-repeater-item-44c8e5b\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aymara.ad\/es\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"pp-icon-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"pp-icon-list-icon pp-icon \">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-left\"><\/i><\/span>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"pp-icon-list-text\">\n\t\t\t\t\t\t\t\tM\u00e1s proyectos\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3bbee7 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"d3bbee7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09debf1\" data-id=\"09debf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-250186cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"250186cb\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0f2b4c3\" data-id=\"0f2b4c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eabf62e elementor-widget elementor-widget-heading\" data-id=\"eabf62e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Servicios<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d3d9a elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"33d3d9a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span>An\u00e1lisis y posicionamiento de marca<\/span><br><span>Consultor\u00eda de marca<\/span><br><span>Identidad corporativa<\/span><br><span>Identidad visual<\/span><br><span>Tono de voz<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c118a59\" data-id=\"c118a59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71d8acd elementor-widget elementor-widget-heading\" data-id=\"71d8acd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">AND Cervesa<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c37405 elementor-widget elementor-widget-heading\" data-id=\"28c37405\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una nueva imagen que est\u00e1 para com\u00e9rsela.<br>(Perd\u00f3n, para beb\u00e9rsela).<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aabe06d elementor-widget elementor-widget-text-editor\" data-id=\"6aabe06d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And es una cerveza artesanal elaborada con ingredientes \u00fanicos por la calidad del agua de Andorra, la altura, el conocimiento y la experiencia, el l\u00fapulo\u2026<\/p>\n<p>El primer paso fue crear el naming. Quer\u00edamos que el nombre estuviera apoyado por una s\u00f3lida base estrat\u00e9gica: por una parte &amp; nos habla del maridaje, de la mezcla, del lado gastron\u00f3mico. Por otro, es AND de Andorra. Lo tenemos todo en un solo s\u00edmbolo.<\/p>\n<p>Por un lado, conseguir reconocimiento del nombre y que se pronunciara de forma correcta, dado que se representaba con el s\u00edmbolo &amp;, y, por otro, transmitir los valores del producto y obtener un posicionamiento diferencial en el mercado, altamente competitivo, de la cerveza.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da001f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da001f7\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46dd0d1\" data-id=\"46dd0d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d51c0c elementor-widget elementor-widget-image\" data-id=\"3d51c0c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"660\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-1.jpg\" class=\"attachment-large size-large wp-image-4424 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-1.jpg 660w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-1-300x300.jpg 300w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-1-150x150.jpg 150w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><noscript><img decoding=\"async\" width=\"660\" height=\"660\" src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-1.jpg\" class=\"attachment-large size-large wp-image-4424 lazyload\" alt=\"\" srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-1.jpg 660w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-1-300x300.jpg 300w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-1-150x150.jpg 150w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d5891a6\" data-id=\"d5891a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53472f1 elementor-widget elementor-widget-image\" data-id=\"53472f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"660\" height=\"660\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-2.jpg\" class=\"attachment-large size-large wp-image-4425 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-2.jpg 660w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-2-300x300.jpg 300w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-2-150x150.jpg 150w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"660\" src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-2.jpg\" class=\"attachment-large size-large wp-image-4425 lazyload\" alt=\"\" srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-2.jpg 660w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-2-300x300.jpg 300w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-2-150x150.jpg 150w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83ccd8a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"83ccd8a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5610276\" data-id=\"5610276\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-82a21c7\" data-id=\"82a21c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1821b18 elementor-widget elementor-widget-text-editor\" data-id=\"1821b18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Adem\u00e1s, se crea un dise\u00f1o del s\u00edmbolo espec\u00edfico y \u00fanico que genera un grafismo singular que potencia el car\u00e1cter artesanal y que refuerza su diferencia.<\/p>\n<p>El dise\u00f1o del s\u00edmbolo busca que nos pueda recordar o sugerir a alguien sirviendo una bandeja. De esta forma sutil, queremos vincular la marca con su experiencia gastron\u00f3mica. Nos gusta as\u00ed, sutil, nada literal.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a4181d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a4181d\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73df9cb\" data-id=\"73df9cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc851cf elementor-widget elementor-widget-image\" data-id=\"fc851cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"900\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/posavasos.jpg\" class=\"attachment-full size-full wp-image-4484 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/posavasos.jpg 720w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/posavasos-240x300.jpg 240w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"900\" src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/posavasos.jpg\" class=\"attachment-full size-full wp-image-4484 lazyload\" alt=\"\" srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/posavasos.jpg 720w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/posavasos-240x300.jpg 240w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a1de043\" data-id=\"a1de043\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12c5595 elementor-widget elementor-widget-image\" data-id=\"12c5595\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"900\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/3-beers.jpg\" class=\"attachment-full size-full wp-image-4481 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/3-beers.jpg 1140w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/3-beers-300x237.jpg 300w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/3-beers-1024x808.jpg 1024w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/3-beers-768x606.jpg 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"900\" src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/3-beers.jpg\" class=\"attachment-full size-full wp-image-4481 lazyload\" alt=\"\" srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/3-beers.jpg 1140w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/3-beers-300x237.jpg 300w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/3-beers-1024x808.jpg 1024w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/3-beers-768x606.jpg 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cd4576 elementor-section-full_width bg-and elementor-section-height-default elementor-section-height-default\" data-id=\"4cd4576\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6a8482\" data-id=\"d6a8482\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-263bf52 elementor-widget elementor-widget-image\" data-id=\"263bf52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"545\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit.jpg\" class=\"attachment-full size-full wp-image-4482 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit.jpg 1680w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit-300x97.jpg 300w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit-1024x332.jpg 1024w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit-768x249.jpg 768w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit-1536x498.jpg 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"545\" src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit.jpg\" class=\"attachment-full size-full wp-image-4482 lazyload\" alt=\"\" srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit.jpg 1680w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit-300x97.jpg 300w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit-1024x332.jpg 1024w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit-768x249.jpg 768w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit-1536x498.jpg 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-492de3f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"492de3f\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3cca8ca\" data-id=\"3cca8ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-feca4f2\" data-id=\"feca4f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f328abe elementor-widget elementor-widget-text-editor\" data-id=\"f328abe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Por otro lado, el color anaranjado caliente nos acerca al mundo de la restauraci\u00f3n y apetitosidad. Sabido es que los colores calientes est\u00e1n m\u00e1s asociados a la gastronom\u00eda.<\/p>\n<p>Un color llamativo, elegante, con mucha fuerza y diferenciaci\u00f3n. Una imagen de marca en definitiva, s\u00f3lida, simple, adaptable, legible y notoria.<\/p>\n<p>En contraposici\u00f3n y como color secundario, utilizamos este (casi) negro. Con el \u00abcasi\u00bb buscamos dar un aire m\u00e1s artesano. Si no es negro del todo, parece algo imperfecto y esto nos interesa: es buscar la perfecci\u00f3n desde la imperfecci\u00f3n.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3139b26 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3139b26\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c995d4c\" data-id=\"c995d4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa8091a elementor-widget elementor-widget-image\" data-id=\"fa8091a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"830\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit1.jpg\" class=\"attachment-full size-full wp-image-4483 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit1.jpg 720w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit1-260x300.jpg 260w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"830\" src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit1.jpg\" class=\"attachment-full size-full wp-image-4483 lazyload\" alt=\"\" srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit1.jpg 720w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/beer_2_edit1-260x300.jpg 260w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e35eea\" data-id=\"1e35eea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcf45ec elementor-widget elementor-widget-image\" data-id=\"bcf45ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"830\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-6.jpg\" class=\"attachment-full size-full wp-image-4428 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-6.jpg 1140w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-6-300x218.jpg 300w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-6-1024x746.jpg 1024w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-6-768x559.jpg 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"830\" src=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-6.jpg\" class=\"attachment-full size-full wp-image-4428 lazyload\" alt=\"\" srcset=\"https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-6.jpg 1140w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-6-300x218.jpg 300w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-6-1024x746.jpg 1024w, https:\/\/www.aymara.ad\/wp-content\/uploads\/2020\/04\/andcervesa-6-768x559.jpg 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aed3ac elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"5aed3ac\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b4c80d\" data-id=\"5b4c80d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56b050a elementor-widget elementor-widget-heading\" data-id=\"56b050a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.aymara.ad\/es\/\">Proyectos<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2590d45\" data-id=\"2590d45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-262b96a elementor-widget elementor-widget-heading\" data-id=\"262b96a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.aymara.ad\/projecte\/andorra-telecom-nadal\/\">Siguiente<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El nombre estuviera apoyado por una s\u00f3lida base estrat\u00e9gica: por una parte &amp; nos habla del maridaje, de la mezcla, del lado gastron\u00f3mico. Por otro, es AND de Andorra.<\/p>\n","protected":false},"featured_media":4423,"parent":0,"template":"elementor_header_footer","tags":[77,81,89,90,94],"categoria":[30],"class_list":["post-4657","projecte","type-projecte","status-publish","has-post-thumbnail","hentry","tag-analisis-y-posicionamiento-de-marca","tag-consultoria-de-marca-es","tag-identidad-corporativa","tag-identidad-visual","tag-tono-de-voz","categoria-branding-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AND Cervesa &#183; Aymara<\/title>\n<meta name=\"description\" content=\"AND Cervesa - Una nueva imagen que est\u00e1 para com\u00e9rsela. 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